Mars launches new limited-edition M&M'S and Snickers products

Mars Snackfood US has announced the availability of limited-edition M&M'S Strawberried Peanut Butter Chocolate Candies and Snickers Nougabot Bar.

According to the company, these products celebrate the June 24, 2009 release of 'Transformers: Revenge of the Fallen' from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. The limited-edition product will be available from May through July in food, drug, mass and convenience outlets.

Mars Snackfood US has also said that it will also be rolling out a full-contact, 'Transformers: Revenge of the Fallen'-themed marketing campaign in support of the limited-edition products.

LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures, said: "This campaign with the iconic M&M'S brand is a great way to build even more excitement about the new installment of the 'Transformers' movie franchise with consumers everywhere from the grocery store, on their computer screens and even at the racetrack."

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