Rocky Mountain Chocolate and Cold Stone Creamery extend co-branding option

Rocky Mountain Chocolate Factory, which franchises gourmet chocolate and confection stores, and Cold Stone Creamery, which franchises ice cream stores, have announced the expansion of the companies' co-branding option to several hundred stores across the US based on the double-digit sales gains posted by the test stores, to date.

Under the terms of an agreement that was announced in October 2008, the two companies agreed to operate a limited number of franchised stores that were co-branded with both the Rocky Mountain Chocolate Factory and the Cold Stone Creamery brands.

The Rocky Mountain Chocolate Factory concept was integrated into four Cold Stone Creamery stores and the co-branded locations have been operating for the past several months. Based on the double-digit sales gains posted by these co-branded stores, the two companies have decided to extend and expand their co-branding agreement beyond the 'test' stage.

Bryan Merryman, COO of Rocky Mountain Chocolate Factory, said: "We have been very pleased with the performance of the four test stores, each of which has enjoyed a significant increase in same-store sales following the introduction of the co-branding concept. This was particularly encouraging in light of the fact that the tests were conducted during the seasonally slow winter months for Cold Stone Creamery retail locations."

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