Samsung's flat panel picked as display of the year

Samsung Electronics Co., the world's largest maker of liquid crystal displays (LCDs), said Tuesday that its LCD display has been awarded the highest prize by a leading global organization on electronic display technology.

The company said the California-based Society for Information Display (SID) announced Samsung Electronics' 240 Hertz LCD-TV panel as the winner of the Display Device of the Year award.

Samsung's 240 Hertz panel display updates pixel data at 240 times per second, delivering the best Motion Picture Response Time (MPRT) performance ever achieved in mass-produced LCD panels, the organization was quoted as saying.

"Samsung is honored to accept this prestigious award from SID. Samsung's 240Hz technology enables true-to-life reproduction of motion images by addressing various challenges related to picture quality, such as motion blur, which had persisted as a limiting factor for LCDs," said Nam-Deog Kim, vice president of Driving Technology at Samsung LCD.

Motion-image performance has been the "final frontier" for delivering the ultimate viewing experience, according to SID's official site.

Related terms: electronics, president, technology