Amazon.com Offers a Kindle Store Optimized for the Safari Web browser on iPhone.

Amazon.com, Inc. has launched a Kindle Store optimized for the Safari Web browser on iPhone.

Now when users of the Kindle for iPhone app click on "Get Books," the company noted, the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. The optimized Kindle store offers iPhone and iPod touch app users access to the Kindle Store's 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases.

"The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them," said Ian Freed, vice president, Amazon Kindle. "The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We've been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we're excited to do that today."

Kindle for iPhone and iPod touch is available for free from Apple's App Store on iPhone and iPod touch or at itunes.com/appstore/.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Kindle is Amazon's portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper. In addition to the over 280,000 books available on Kindle, including 106 of 112 New York Times Bestsellers and most New Releases that are available, Kindle customers can access newspapers, magazines, and blogs that are delivered automatically with subscription or individually.

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