Teradata Adds RealNetworks as Extreme Data Appliance Customer

Teradata, a developer of enterprise data warehousing and data analytics, announced it has gained RealNetworks, Inc. as a customer for its Teradata Extreme Data Appliance.

According to a release, RealNetworks will use the Extreme Data Appliance to house years of historical data needed to calculate royalty and bounty payments to content partners and publishers.

RealNetworks will also begin to analyze customer lifetime based on content usage, web site visit and purchase behavior, enabling the company to provide increased service and product value to its customers. The digital entertainment services company already uses an Enterprise Data Warehouse (EDW) from Teradata.

"The Teradata Extreme Data Appliance greatly minimizes the storage and warehousing cost hurdle associated with customer behavioral information," said Edmond Mesrobian, CTO at RealNetworks. "Because all the data is loaded into our EDW, we can ensure data integrity across our hybrid system and avoid creating a data silo."

The appliance supports up to 50 petabytes of data and lists for $16,500 per terabyte. Introduced in late 2008, the Teradata Extreme Data Appliance is purpose-built to integrate and analyze massive amounts of data and support very high volume and detailed analysis by business staff working on complex projects.

The Teradata Extreme Data Appliance uses the same database operating system and data model as all other members of the Teradata Purpose-Built Platform Family. As a result, fine detail consumer behavioral data such as music track plays, video streams, and web clicks stored on the appliance can be analyzed together with subscription, purchase and user demographic information from the EDW, using the same applications and reports, the company noted in a release.

((Comments on this story may be sent to health@closeupmedia.com))

Related terms: business, consumer, entertainment, family, health, music, operating system, subscription, track, video, web