SAP will Enable Jaleel Holdings to Extend Reach

UAE's Largest Wholesaler of Fast Moving Consumer Goods to Benefit from SAP Solutions by Strengthening Operations and Enabling GrowthSAP AG (NYSE: SAP) today announced that Jaleel Holdings is in the process of implementing SAP ERP solutions to modernize its IT and business processes infrastructure, facilitating the conglomerate's regional reach.

With net turnover of more than AED one billion, Jaleel Holdings - which owns Jaleel Wholesale Point, Jaleel FMCG Distribution and J Mart Supermarket - remains the UAE's largest wholesaler of fast moving consumer goods (FMCG).

SAP's ERP solutions are being introduced to enhance and automate business process within the group, as well as facilitate its aggressive expansion plans. With the help of SAP solutions, company executives will better understand customer requirements, helping to serve them better, and ultimately make the business more responsive to change, growth, and industry requirements.

"The UAE's FMCG market remains one of the most competitive in the world, and SAP has proven industry specific solutions," said Abdul Gafoor Kunhu Mohamed, Executive Director, Jaleel Holdings.

"SAP solutions will enable us to better manage our inventory holding and product range, and allow for transparency and improved control measures throughout the organization. SAP has the right technologies and the relevant industry experience to provide a competitive edge to our company," adds Sameer Kunhu Mohamed, Managing Director, Jaleel Holdings.

SAP solutions enable organizations to benefit from specific industry knowledge and expertise in order to reach their goals. The solutions, once deployed by Jaleel Holdings, will allow company executives to make accurate, real-time decisions regarding stock and inventory, deliver products at minimum cost to consumers and manage product turnover and business volumes.

"Jaleel Holdings is growing remarkably fast, in line with the UAE and region's exponential growth," said Sergio Maccotta, Managing Director, SAP MENA.

"FMCG companies like Jaleel need to be flexible and agile in order to respond quickly to customer needs, and our powerful solutions will help to streamline day to day operations while promoting transparency across the group," added Maccotta. (C) 2009 Al Bawaba (www.albawaba.com)

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