Nestea announces partnership with NBC Universal Digital Studio

Nestea, a Nestle brand, licensed by The Coca-Cola Company, and the NBC Universal Digital Studio have announced the production of an original webisode series, Ctrl. The series is based on the short film Ctrl Z.

According to the companies, Ctrl stars Tony Hale as Stuart, a mistreated office worker who suddenly discovers that, with the aid of Nestea and its 'Liquid Awesomeness,' he has the ability to manipulate the reality of his office by using his computer. His newfound abilities include the power to rewind time, move objects, become invisible and read people's minds.

Andrea Freeman, director of coffee and tea for Coca-Cola North America, said: "This is exciting, entertaining content that Nestea is delighted to bring to the web. Ctrl is a creative, humorous device that gets across what makes Nestea 'Liquid Awesomeness' so special."

The 10-webisode series will be distributed this summer across a number of platforms including NBC.com, USANetwork.com, Hulu.com, mobile, Video On Demand and gaming consoles. Additionally, users will find a dedicated website which will showcase the "Ctrl" installments, branded games, photo galleries, character bios and a blog kept by the lead character.

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