STATS Named Official Data Partner by International Cricket Council

The International Cricket Council (ICC) and STATS LLC, the world's leading sports information provider, have announced a multi-year agreement that makes STATS the official data partner for cricket's governing body.

In this role, STATS will provide live ball-by-ball coverage for all major ICC events beginning with this week's ICC World Twenty20 in England and followed by the ICC Champions Trophy to be staged in South Africa in September. STATS will also begin building a historical ICC statistical database. Under the 3 year deal STATS will not only serve ICC's own data requirements but will hold an exclusive license to market and sell ICC branded data services and applications to multi-media and other entities.

"This is the first time the ICC has looked for an official partner in this area so we are pleased to be able to work with an accomplished operator like STATS. Data rights are an emerging area within the business of sport and it is important that ICC takes a balanced approach to the commercialization of scores and statistics generated from ICC events," said Campbell Jamieson, ICC General Manager - Commercial.

"As well as forming an additional source of revenue for the sport of cricket, the ICC views the creation of an official data service and ICC branded data applications as being key brand-building assets that will sustain and grow the overall value of the ICC mark," he said.

"The ability for a business to use official ICC data will give it a genuine advantage over competitors that access other available sources of cricket match data and statistics," he said.

"We are honored by this commitment from the ICC. Demand for world-class cricket content is extremely high among our global network of media clients," said STATS Executive Vice President, Steve Byrd. "We look forward to bringing an exciting array of official ICC branded interactive solutions to cricket fans across the globe, including fantasy games and rich broadband match trackers."

STATS match tracker is an innovative web component that provides real-time scorecards, player statistics, match facts and more while offering advertisers and marketers a unique brand-building tool. The match tracker application was created by Sportz Interactive, a leading interactive media and digital sports content provider based in Mumbai, and a member of STATS' global Network.

About STATS

STATS is the world's leading sports technology, data and content company. The company passionately abides by its mission to revolutionize the way sports contests are viewed, understood and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices across the globe. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com.

Contact:

James Fitzgerald
ICC
Tel: +971 4 382 8872
Mob: +971 50 640 1223
james.fitzgerald@icc-cricket.com

Sami-ul-Hasan
ICC
Tel: +971 4 382 8873
Mob: +971 50 452 8662
sami.ulhasan@icc-cricket.com

Nick Stamm
STATS LLC
+1 847-583-2110
stamm@stats.com

SOURCE: STATS

mailto:james.fitzgerald@icc-cricket.com
mailto:sami.ulhasan@icc-cricket.com
mailto:stamm@stats.com

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