Procter & Gamble selects Spss's Predictive Analytics Software

Procter & Gamble, a consumer goods company, has selected Spss's Predictive Analytics Software, to gather and analyze direct feedback to improve marketing research and brand evaluation.

Spss has said that using Predictive Analytics Software (PASW) Data Collection, PASW Statistics, PASW Modeler, and PASW Collaboration & Deployment Services, P&G captures customer information about attitudes and opinions on product offerings and uses data analysis to transform information into insights.

According to Spss, P&G uses PASW Data Collection software to manage the entire research lifecycle by authoring and conducting surveys, getting feedback to analysts and improving process efficiencies. PASW Data Collection provides an open, scalable, and customizable solution for P&G's global, multi-channel survey research and reporting needs. SPSS Predictive Analytics Software also enables P&G to identify consumer preferences.

Patrick Hogan, consumer research solutions manager for global business services at P&G, said: "At P&G, we believe that high-quality, focused market research is an indispensable tool in the successful development and marketing of our consumer products. Spss Predictive Analytics Software is instrumental in our understanding of how consumers think about and interact with our products, how they make purchase decisions, and how they respond to new ideas."

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