CyberLink Partners with AMD to Develop ATI Stream Technology

CyberLink announced it is partnering with Advanced Micro Devices (AMD) to develop multimedia solutions with ATI Stream technology.

CyberLink said it was the first to support ATI Stream technology in its video editor, PowerDirector. CyberLink has expanded that technology to their video converter, MediaShow Espresso.

"As a developer of consumer photo and video applications, CyberLink consistently looks for new ways to improve the user experience and is employing ATI Stream technology to deliver great results faster than ever before," said Godfrey Cheng, director of technical marketing for graphics products at AMD. "CyberLink's engineers have successfully taken advantage of our graphics products as well as ATI Stream technology to speed up video conversion, editing, playback and transfer for consumers."

"We recognized the tremendous advantages that GPU processing could provide to photo and video software," said Alice H. Chang, CEO of CyberLink. "AMD offers some of the best CPU and graphics solutions, and they have long been a partner for CyberLink. Through close technical collaboration with strategic partners like AMD, the engineers are able to consistently deliver the fastest, highest quality video software products in the world."

CyberLink said the products with ATI Stream Technology:

- PowerDirector - Video editing software uses ATI Stream technology to maximize encoding performance when outputting to MPEG2 and AVC (H.264) video files.

- MediaShow Espresso - Video conversion application leveraging AMD's Unified Video Decoder (UVD) through its ATI Stream technology to convert digital files for use on portable devices like Apple iPhone and Sony PSP.

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