Virgin Mobile USA Launches Bazaarvoice Ask & Answer

Bazaarvoice, a provider of hosted social commerce applications, announced that Virgin Mobile USA is using Bazaarvoice Ask & Answer on virginmobileusa.com.

The company said that shoppers can click the "Got Questions? Get Answers" link available on every product page to get the information they need on the full line of stylish prepaid cell phones for sale through Virgin Mobile USA. A "Got Questions?" tab in the product detail section highlights questions and answers from customers who have experience with the product in order to help shoppers choose the right cell phone online or at more than 40,000 retail locations.

"Virgin Mobile USA is always on the lookout for great ways to engage our very social, community-oriented customer base," said Virgin Mobile USA, VP of Digital Marketing Stacy Schwartz. "Bazaarvoice Ask & Answer gives us a platform to use our customers' knowledge and passion about Virgin Mobile USA to help other shoppers. We're also able to better understand our consumers' needs and questions, so we can continually improve the experience and messaging we provide to them."

"Virgin Mobile USA is known for its customer service and high customer satisfaction and recommendation rate," said Brett Hurt, founder and CEO of Bazaarvoice. "Our Ask & Answer solution is another great way for Virgin Mobile USA to build satisfaction and brand loyalty through authentic, credible consumer-generated content that directly addresses the unanswered questions that can stop purchases and lead to returns."

Virgin Mobile USA, through its operating company Virgin Mobile USA, is a developer and provider of telecommunications services.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: ceo, commerce, community, consumer, online, retail, telecommunications