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Today's news alerts include: Dell Increases Global Retail Footprint and Creates New Ways for People to Discover Its Laptops, Desktops and Netbooks and Live the Digital Life

Dell Increases Retail Presence To More Than 30,000 Store Fronts

VERSAILLES, France, Jun 16, 2009 -- --Dell Inks Deal with Media World, Largest Retailer in Italy

--Dell Earns Best Buy's Bravo Award & Wal-Mart.com Electronics Supplier of the Year

Retail partners are happy as more people are discovering Dell's portfolio of consumer products and services in now more than 30,000 stores, including the most recent additions in the 83 Media World stores in Italy.

Starting later this month, Dell will deliver a wide range of its award-winning laptops and desktops to all 83 Media World stores, and online at www.MediaWorld.it, including products from the Inspiron, Studio and Adamo brands. As part of the Metro Group, which also owns electronics giant Media Markt, Media World is Italy's largest retailer, with almost 13 percent of the consumer electronics retail market in the country. Dell sells its products in Saturn stores in France, which is also under the Metro Group umbrella.

Dell is being recognized for creating value for partners. Wal-Mart.com has recognized Dell as Electronics Supplier of the Year for 2008 and Best Buy has awarded it the Bravo Award of excellence. This honor is given to only a few of Best Buy partners for commitment to excellence and achievement of business results. Among the categories in which Dell was judged were technology leadership, integrity, partnering acumen and speed to market.

"We've made a lot of progress on our multi-channel sales strategy in the past 18 months, but we're really just getting started," said Michael Tatelman, vice president of sales and marketing for Dell's global consumer business. "Whether people shop and buy online, over the phone or in our stores, we're getting some great momentum in the consumer electronics space and looking forward to making it easier for more people around the globe to get what they want from Dell."

This year most of Dell's store expansion has taken place in China, followed by Europe, other countries in the Asia-Pacific region and Latin America. According to IDC's Worldwide Quarterly PC Tracker Q1 2009, Dell has gained nearly 4 points of share year-over-year in retail unit shipments and its total share in the retail space stands at 7 percent.

Dell is also expanding its partner strategy to include the telco industry as a new channel to reach people and present its portfolio of personalized mobile products. People are seeking personal computing experiences that combine great products and design with mobile broadband services in one personalized package. Dell has forged agreements with Verizon and AT&T in the U.S., Vodafone in Europe, China Mobile in Asia and other qualified telco partners in India, Japan and Europe. Customers are responding favorably to this trend.

According to IDC, Dell was No. 1 within the telco channel in the UK in Q1 2009, following a very successful launch of its Inspiron Mini's offered with mobile broadband. In addition to Vodafone, the company is working closely with Carphone Warehouse, UK's largest distributor of mobile connected devices.

Dell Connects With European Retailers and Creates "Dell Suites"

In an effort to reach out to partners and people in Europe, Dell, this week, is demonstrating its full portfolio of consumer electronics in a Versailles showcase titled "Dell Suites." The three-day event highlights Dell's consumer business by bringing together top-level retail executives, designers, artist Tristan Eaton, and global partners to demonstrate the company's commitment to value, quality, access, personalisation, style and performance. The event is designed to share strategy and vision with these partners, celebrate the momentum of the global consumer business and provide a preview of upcoming products.

"Our relationships with retail partners around the world are fantastic," said Tatelman. "Our 'Dell Suites' showcase is a unique way for us to engage with, and celebrate the significance of these partnerships and show the progress we have made in the past two years," said Tatelman.

Dell is refining its retail distribution model through an initiative called Global Distribution Channels, which focuses delivering products and services for home and small business customers in emerging markets where retailers cater to a broader set of people. Dell's goal is to maximize inventory and timing across all channels so people get systems quicker and with greater customization with a single point of contact for our distribution partners.

EUROPEAN RETAIL PARTNERS

DSGi

Since the start of their retail relationship in January 2008, Dell and DSGi -- the holding company of consumer electronics retailers across Europe including Dixons, Currys and PC World in the UK -- have renewed their partnership and increased the breadth of Dell product offerings. In time for the back-to-school period, DSGi's PC World and Currys brands will be offering the full range of available colors of the Dell Inspiron 15 laptop as well as Dell's recognized Inspiron Mini 10 netbook. PC World, the UK's leading chain of computer superstores, is also the first retailer in the UK to offer Dell's premium Adamo laptop.

Carrefour

Dell products can be found in over 400 Carrefour stores in France, Belgium, Spain, Poland, Romania, Brazil and Italy. Dell's relationship with the mass merchandiser and one of the largest retailers worldwide started in November 2007. Carrefour was the first retailer in Europe to carry Dell products, and currently offers a wide range of products including the Studio 15 laptop, Studio One 19 all-in-one desktop, Inspiron laptops, and the Inspiron Mini 10 netbook.

Cosmos

Dell recently announced an agreement with Cosmos, Austria's second-largest consumer electronics retailer with 28 stores. A wide range of Dell laptops such as the Inspiron 15 and Studio 17, Inspiron Mini 10 netbook, and the Studio XPS 16 premium multimedia laptop hit the shelves on June 4,( )2009, at all Cosmos locations.

Rue du Commerce

Earlier this year, Dell expanded its online retail presence in France by partnering with Rue du Commerce, France's leading online retailer of consumer electronics, attracting 4.8 million unique visitors monthly. A wide range of Dell consumer laptops and desktops are available at Rue du Commerce, including the Studio 15 and 17 laptops, Studio XPS multimedia desktops, Inspiron desktops and laptops, as well as the Inspiron Mini 10 netbook and select monitors.

Links

Dell.co.uk

Dell's Flickr page

Direct2Dell

About Dell

People worldwide can buy Dell online, by phone and through more than 30,000 stores.

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