Prize-Winning Pout Sought For The Fourth Annual Softlips(R) Picture Perfect Lips Search

If you've been told you have great lips, don't "kiss off" the compliment. Instead, enter the Softlips(R) Picture Perfect Lips Search (http://www.softlips.com/ppl/defaulta.aspx), sponsored for the fourth year by the popular Softlips(R) lip conditioning line of products (http://www.softlips.com/products.php). The 2009 winner will receive a cash prize of $2,500, a year's supply of Softlips(R) lip care products, the possibility of becoming a professional lip model, and the prestige of having the prettiest pucker in America, which will be posted online for all to see at www.softlips.com.

"The Softlips lip search is a fun, annual competition for women and teens who want to be recognized for pretty, healthy lips, which is what our brand is all about," says Jennifer Hamberger, senior marketing manager for Softlips(R) at The Mentholatum Company. "Over the past three years, almost ten thousand women have entered from all parts of the country, and we expect a great response this year, as well."

The three previous grand prize winners: Mireya Ramos, 18, of El Paso, TX, Ashton Shane, 22, of Los Angeles, CA, and Keshia Peterson, 14, of Worland, WY, represent the well-cared for, beautiful lips the judges are looking for (see past winner photos at www.softlips.com).

In addition to the grand-prize winner, there are also ten runners-up chosen by the judges who will take home a year supply of Softlips(R) lip care products, including a variety of flavors of the original Softlips(R) lip balm line (with SPF 20) and the new 100% natural, USDA-certified-organic Softlips(R) PURE line.

For the 2009 contest, there is the addition of a special "Fan Favorite" feature, as well, allowing Web site visitors to vote on their top choices from all the entries. The "Fan Favorite" will have received the most votes online, winning a year-supply of Softlips(R) lip products, as well.

The Softlips(R) Picture Perfect Lips Search (http://www.softlips.com/ppl/defaulta.aspx) is open to legal female U.S. residents, age 13 or older, and entrants will be judged by a panel of expert judges, including Danielle Korwin, president of the Parts Models modeling agency in New York City, the only modeling firm in the U.S. that specializes in parts models only -- lips, eyes, hands, feet, etc.

"The main things I look for when we're scouting professional lip models are the lips' shape, the symmetry between the top and bottom lip, the degree of fullness, the natural color of the lips and the texture," says Korwin. "These are the same qualities I'll be looking for in this contest, and I'm excited to be a part of it in its fourth year."

For a full set of rules and photo guidelines, as well as an official entry form, visit www.softlips.com. Contest entries will be accepted online (with digital image) or via U.S. mail at: Softlips(R) Picture Perfect Lips Search, P.O. Box 675, Mount Kisco, NY, 10549, starting today, through December 31, 2009. All winners will be announced and prizes awarded in January 2010.

Softlips(R) (http://www.softlips.com) is a trusted name in lip care and has been a product of choice among women of all ages for almost two decades. Visit www.softlips.com to learn more about the products, access the new Facebook page (http://www.facebook.com/pages/Softlips/30295614962), or enter the fourth annual Softlips(R) "Picture Perfect Lips" lip model search.

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