Unica Corporation: Unica to optimise online marketing for FOXSports.com on MSN

Unica Corporation(Nasdaq: UNCA), a leading global provider of enterprise marketing management(EMM) software, today announced that FOXSports.com on MSN will use Unica NetInsight OnDemand to better analyse and act on visitors' behaviour, and to create more powerful and relevant marketing programmes.

FOXSports.com delivers breaking news, real-time stats and games such as fantasy baseball and auto racing leagues, reaching more than 15 million users per month. The site will use NetInsight OnDemand to gain greater visibility into how its content and features resonate with its millions of users.

With NetInsight's next-generation 'soft-tagging' technology, FOXSports.com gains tremendous flexibility in analysing its ever-changing site while reducing the cost of maintaining and re-tagging. NetInsight's "drill anywhere" capability gives FOXSports.com the ability to understand their web visitors at a high level of precision, which opens up new opportunities in site optimisation.

"Leading sites like FOXSports.com want to better understand their passionate and loyal users and recognise that web analyticshelps them to accomplish this goal," said Yuchun Lee, CEO, Unica Corporation. "NetInsight provides the multi-dimensional views and comprehensive data that organisations-with anywhere from hundreds of thousands of page views to more than one billion page views-need in order to make intelligent decisions about how to improve their users' online experiences."

Available both On Demand and On Premise, Unica NetInsight delivers unique self-service capabilities built on an open data model that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behavior. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behaviour.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors:

Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

CONTACT: Lisa Henshaw / Xanthe Vaughan Williams, Fourth Day PR Tel: +44 (0)20 7403 4411 e-mail: lisa@fourthday.co.uk

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