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Shanda Online strikes strategic partnership with Goldcool Games

BEIJING, Jun 19, 2009 (Xinhua via COMTEX) --

Companies: Digital Technology Co., Ltd. (DGTZF),

Shanda Online Holdings Ltd., subsidiary of Chinese web game developer Shanda (SNDA.NASDAQ),announced late Thursday that it has formed a strategic alliance with local game firm Shanghai Hongli Digital Technology Co., Ltd. (Goldcool Games).

According to Shanda Online, Goldcool Games has formally joined into its third promotional platform, now aligning with Shanda Online. The new platform will be named Shanda Land. Shanda will share in its earnings in return for providing resource optimization, data supply and dispatching, as well as client management.

Shanda Online said that Zhuhou, an online game run by Goldcool Games, will become the first product made available on Shanda Land.Tan Qunzhao, CTO of Shanda, noted that Shanda Online has been taking steps to open-up in China's online gaming industry. Prior to the cooperation, it also collaborated with Kingsoft and Shanghai Storm Entertainment.

Copyright (C) 2009 Xinhua Economic News. All rights reserved

News Provided by COMTEX

Companies: Digital Technology Co., Ltd. (DGTZF),


Related terms: china, earnings, entertainment, local, online, partnership, shanghai, web

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