Tele Atlas unveils new HD Traffic solution

Digital maps and dynamic content provider Tele Atlas, a subsidiary of TomTom N.V (Euronext:TOM2.AS), on Monday announced the new Tele Atlas HD Traffic, a robust solution for navigation and location based solutions designed to find the quickest routes to destinations using 'live' road conditions.

Tele Atlas said that HD Traffic sets a new standard for traffic solutions, which typically rely on a single data source to judge traffic conditions.

Tele Atlas HD Traffic contains up-to-the-minute information from multiple data sources, including anonymous GPS measurements from personal navigation devices and mobile phone signals, road sensors and journalistic data.

With the help of proprietary and tested methods, Tele Atlas dynamically merges this information and makes it available in real time to customers in the personal navigation, cell phone, fleet management, government and in-vehicle markets, the company said.

When HD Traffic is added to a navigation solution, end users can be automatically rerouted around jams and potentially save time and money, minimise environmental impact and enjoy a significantly improved navigation experience.

Tele Atlas HD Traffic, which can be efficiently delivered to any connected, mobile device, is available immediately for Tele Atlas partners to incorporate into their applications and devices, with initial coverage available for Germany, the Netherlands and Switzerland on approximately 90% of highways and major arterial roads.

Pricing details were not available.

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Related terms: environmental impact, germany, government, money, switzerland, traffic