Initiate Systems, Inc.: Initiate Systems Placed in Leaders Quadrant in Leading Industry Analyst Firm Report

Initiate Systems, Inc., a leader indata managementsolutions for information sharing and improved data quality, was placed in the "Leaders" quadrant in the Magic Quadrant for Master Data Management (MDM) of Customer Data report released this week byGartner, Inc. (NYSE: IT).

Gartner, the world's leading information technology research and advisory company, published the Magic Quadrant for MDM for Customer Data to provide "insight into the portion of the evolving packaged MDM solution market that focuses on managing customer data. It positions MDM for customer data technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision."

" View the Gartner Magic Quadrant for MDM for Customer Data

"We believe Gartner has recognized Initiate's strong business performance in a challenging economy, our technological prowess in very demanding high-volume data environments and our continuing product innovations in the important areas of enterprise, healthcare and government data management," saidBill Conroy, Initiate's chief executive officer and president. "We feel this recognition is another sign that Initiate offers the enterprise market the most complete vision for MDM for customer data.

Conroy continued, "Last year our company signed 36 new customers, achieved profitability, generated a positive cash flow and increased annual revenue more than 50 percent compared to the year prior. We are achieving success in the market because we deliver ROI and rapid time to value for our customers."

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Initiate Systems, Inc.

Initiate Systems enables organizations to confidently share critical data assets.Multinational corporations,healthcare organizations andgovernment agencies rely on Initiate software and services to deliver complete, accurate and real-time views of data spread across multiple systems, domains or databases. Initiate'smulti-domain master data management (MDM) solutions facilitate interoperability, information sharing, entity resolution and data quality to increase revenues, reduce costs and mitigate risks. Initiate operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., and in Toronto, London and Sydney.

CONTACT: Initiate Systems, Inc WWW: http://www.initiatesystems.com WWW: http://www.Initiate.com Sarah-Anne Bray / Laurie Glimmerveen, Wildfire PR Tel: +44 (0)208 339 4420 e-mail: exterity@wildfirepr.co.uk

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