Research and Markets Adds Report: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition

Research and Markets has announced the addition of John Wiley and Sons Ltd's new report "Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition" to its offerings.

In a release, Research and Markets noted that report highlights include:

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to:

- Define the exchange process between a museum's offerings and consumer value

- Differentiate a museum and communicate its unique value in a competitive marketplace

- Find, create, and retain consumers and convert visitors to members and members to volunteers and donors

- Plan strategically and maximize marketing's value

- Achieve financial stability

- Develop a consumer-centered museum

Report information:

http://www.researchandmarkets.com/research/234f0e/museum_marketing_a

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: community, consumer, investment opinion, marketing, museum, revenue