ID Analytics Wins in Prestigious International Predictive Technology and Data Mining Competition

ID Analytics, the leader in on-demand identity intelligence, announced today that the company's team won the second place award among the top data analysis companies in the Knowledge Discovery and Data Mining competition (KDD Cup) organized by ACM Knowledge Discovery and Data Mining, the most important and prestigious competition on data mining and analysis in the world.

The KDD Cup is the most rigorous and oldest data mining competition in the field of predictive technology and data mining. Every year, thousands of individuals from a broad range of industries compete to create the most sophisticated mathematical models to solve complex analytical problems from different disciplines such as medicine, marketing or environmental sciences.

ID Analytics' team placed second in the KDD Cup "fast challenge" and the Association for Computing Machinery's Special Interest Group on Knowledge Discovery and Data Mining (ACM SIGKDD) officially presented ID Analytics with the award on June 28, 2009, at the 15th Annual ACM SIGKDD conference on Knowledge Discovery and Data Mining in Paris, France.

The 2009 KDD Cup challenge was "Fast Scoring on a Large Database." Teams worked on large marketing databases from the French telecommunications company Orange to predict the propensity of customers to switch providers, buy new products or services, or signup for upgrades that increase the profitability of the sale. The overall goal was to beat the in-house Orange analytics system currently in place.

With 4,732 completed valid entries, each team had to download and pre-process the data, choose the right modeling algorithm, build the best model, and submit the results in a short period of time (within five days for the "fast challenge").

The 2009 ID Analytics effort was led by principal scientist Dr. Jianjun Xie, with a team comprised of scientists Dr. Viktoria Rojkova and Dr. Siddharth Pal, and chief technology officer, Dr. Stephen Coggeshall. "ID Analytics earned this recognition based on its superior modeling technology and advanced analytics skills. Our analytics organization is an exceptional group of talented professionals with diverse expertise in engineering, physics, computer science and mathematics. They continuously create advanced analytical technology that provides businesses with predictions of the likelihood of identity risk associated with an individual and provides consumers, through MyIDScore.com, with a quick and easy way to assess their risk of identity fraud," said Coggeshall.

ID Analytics gives leading telecommunications, financial services, retailing, utility, ecommerce, and healthcare companies, as well as key government agencies, unprecedented visibility into individual identities. This allows organizations to drive new revenue opportunities, reduce financial losses, and comply with relevant federal regulations.

Historical winners of this competition are organizations with worldwide recognition and prestige in research such as the MIT (Massachusetts Institute of Technology), the ATT Laboratories, IBM, Carnegie Mellon, the Hong Kong University of Science and Technology, the Indian Institute of Technology and the Chinese Academy of Science.

For more information on ID Analytics, visit ID Analytics, Inc. (www.idanalytics.com)

About ID Analytics, Inc. ID Analytics, the leader in on-demand identity intelligence, protects both organizations and consumers by providing unprecedented visibility into fraud risk and credit potential. Building on the success of its industry-standard ID Score(R), ID Analytics has pioneered a new generation of risk management solutions by combining the ID Network(R)- the nation's only real-time, cross-industry compilation of identity information; Personal Topology(TM)- patented technology to dynamically interpret an individual's identity characteristics and their connectedness to others; and proprietary Advanced AnalyticsSM. Leading telecommunications, financial services, retailing, utility, ecommerce, and healthcare companies, as well as key government agencies, trust ID Analytics to protect their customers, drive new revenue, reduce financial losses, and comply with federal regulations. ID Analytics is based in San Diego, CA.

For More Information Contact: Scott Love Schwartz Communications, Inc. 781.684.0770 IDAnalytics(at)schwartz-pr.com

Lisa Luczyk ID Analytics, Inc. 858.312.6284 lluczyk(at)idanalytics.com ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.

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