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'TalkTalk plans new ad campaign after Tiscali takeover'

Jul 03, 2009 (DMEUROPE via COMTEX) --

Company: Carphone Warehouse (CRWHF)

Carphone Warehouse subsidiary TalkTalk is set to launch a new 7-figure advertising campaign to promote itself as the UK's 'brighter' home phone and broadband provider, reports Marketing Week. The campaign follows its takeover of Tiscali UK and will start with an outdoor and press campaign from 05 July, followed by a TV campaign in mid-August. TalkTalk will also redesign its website to reflect the new campaign. TalkTalk marketing director Olivia Streatfield told Marketing Week that the new campaign focuses on the company's bright ideas such as free local calls. 

Distributed for DMeurope.com via M2 Communications (www.m2.com)

Copyright (C) 2009 DMeurope.com. All rights reserved

News Provided by COMTEX

Company: Carphone Warehouse (CRWHF)


Related terms: advertising, bandwidth, marketing, takeover, tv

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