Report Buyer: U.S: Increasing Health Awareness Among Consumers Gives Positive Momentum to. Heart Health Ingredients Market

Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report revealing that that approximately 80.7 million people in the United States suffer from one or more forms of cardiovascular disease.

According to the report "InvestFrost Chemicals - U.S. Heart Health Ingredients Market" available at http://www.reportbuyer.com/go/FRS00965 Improved consumer awareness on benefits of heart health ingredients coupled with the aging baby boomers population conscious of living healthy life is expected to be beneficial for the market. In addition, the growing numbers of people with risk factors such as obesity and diabetes present a huge customer base for heart health ingredient manufacturers. In particular, the theme of prevention by healthy eating and lifestyle is better than cure is expected to pick up momentum.

Although the prospects for the market look encouraging, there are some challenges that are preventing the market from achieving significant headway. The threat of substitution by other ingredients and food products intended for the improvement of heart health and the growing competition from Asian manufacturers are the prominent bottlenecks confronting the industry, notes the analyst of this research service. Hence phytosterols, beta-glucan, omega-3 fatty acids, and soy protein, are in a highly competitive marketplace wherein they are challenged for share not only with other ingredients but also with food products with innate heart health benefits.

Like the heart healthy ingredients, food products such as whole grains, olive oil, canola oil, and nuts have obtained qualified heart health claims from the U.S. FDA. Chinese suppliers are providing heart healthy ingredients such as Omega-3, phytosterols, and soy protein at costs 15 to 20 percent lower than that offered by U.S. manufacturers.

Also, the market has witnessed an increase in the number of product launches bearing Omega 3. This category of ingredients comprises one of the most aggressively branded and marketed ingredients toward heart health. Intense media attention on omega 3 fatty acids has contributed to the high levels of consumer recognition. According to the Mintel Database, there were 102 Omega 3 bearing product launches in 2004 compared with 262 products in 2007. Besides, the maximum number of product launches of plant sterols was registered between 2002 and 2008.

The report "InvestFrost Chemicals - U.S. Heart Health Ingredients Market" is available from Report Buyer at: http://www.reportbuyer.com/pharma_healthcare/cardiovascular/investfrost_chemicals_u_s_heart_health_ingredients_market.html

Report Buyer product ID: FRS00965

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