Research and Markets: North American Residential Broadband Services Markets Tracker

Research and Markets (http://www.researchandmarkets.com/research/ec9c5a/north_american_res) has announced the addition of Frost & Sullivan's new report "North American Residential Broadband Services Markets Tracker" to their offering.

Data for the Residential Broadband Tracker was collected from annual reports, quarterly reports, and other secondary sources. The tracker is an informative analysis about the competitive landscape of the Broadband Markets' subscribers and revenues from 2007 - 2008, on a quarterly basis. In addition, company profiles describe the initiative companies are taking to compete in the broadband market.

Economic Climate and Market Maturity Force Vendors to Step up Marketing Efforts in the North American Residential Broadband Services Markets

With the economy in turmoil and increasing competition from cable and telco companies, 2008 was a year of uncertainty for the North American residential broadband services markets. The economic downslide had resulted in historically low housing growth and an increase in vacancy rates. The saturated market has encouraged cable, telco, and satellite operators to place heavy emphasis on retaining existing customers and obtaining new ones. "Providers are strengthening their retention efforts by invigorating customer value through service bundling to create an alluring price for consumers, and generate a higher attach rate for the provider's services," notes the analyst of this research service. "Access lines are dropping swiftly, but revenues are offset by high-speed Internet subscribers as well as video."

Fierce competition between broadband operators is forcing companies to re-evaluate their services based on the needs of customers. Bundling packages enable companies to acquire access line subscribers. Besides, bundling providers are promoting two-year price guarantees, and some are offering lifetime price guarantees. Providers are rejuvenating their customer service, training their employees to efficiently resolve queries. Cable and telco operators are reducing contract rates with customers to provide optimized services without frustrating their subscribers. Furthermore, operators are optimizing their networks to speeds of up to 100 Mbps, creating a variety of options for broadband Internet packages. Vendors are unleashing a slew of new, value enhanced products to reinforce their hold on the customer base. Though slower net additions to both cable and telco operators are expected during 2009, subscribers will benefit from higher speeds, better features, and lower prices. This will help oil the wheels of the market and guarantee a steady revenue stream.

Cable still holds its position as the technology leader in the broadband segment, although its market share declined due to the advanced technologies for telcos such as FTTx, which has increased its market size during the past two years. For the fourth quarter 2008, Verizon posted the highest net additions compared to all other providers in North America. Satellite is a growing market in small towns, rural markets, and cities, where terrestrial broadband is nonexistent. At a technology level, DSL providers' growth rates will witness a downslide year over year as subscribers migrate to higher bandwidth fiber technologies. Fiber technology is the weapon used by traditional telecommunication providers to counter cable operators' deployment of their next generation DOCSIS 3.0.The Canadian market is a growing market, offering huge potential. Similar to the U.S., Canadian telco operators have unleashed their fiber optic networks to compete with cable providers that offer speed up to 100 Mbps downstream.

Key Topics Covered:

1. Quarterly Subscribers Charts 2007-2008North America

2. Subscribers Market Share by Technology North America

3. Competitive Landscape (by subscribers) 2007-2008 North America

4. Competitive Landscape (by revenue) 2007-2008 North America

5. Operator Profiles United States

6. Operator Profiles Canada

7. High-Speed Internet Plan Comparison of Key DSL Industry Participants United States

8. High-Speed Internet Plan Comparison of Key Cable Industry Participants United States

9. High-Speed Internet Plan Comparison of Key FiOS Industry Participants United States

10. High-Speed Internet Plan Comparison of Key DSL Industry Participants Canada

11. High-Speed Internet Plan Comparison of Key Cable Industry Participants Canada

12. Market Definition and Outlook

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