Pretzelmaker introduces Wildberry Lemonade as part of mid-summer menu

Pretzelmaker, a franchise brand in the portfolio of NexCen Brands, has announced that the company will offer the new Wildberry Lemonade as part of its mid-summer menu in addition to its original lemonade.

The new Wildberry Lemonade is a combination of lemons, strawberries, raspberries, blackberries and cherries.

Jenn Johnston, senior vice president of brand marketing at NexCen Franchise Management, a subsidiary of NexCen Brands, said: "The Wildberry flavor, crafted for the summer season, is a new twist on Pretzelmaker's classic lemonade.

"We opted to support the product launch with a Facebook initiative that directs customers to not only try the product, but also to share it with others. Our aim is to spark conversation and gain some real-time insight into how our customers experience our products."

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