Sunrise Telecom Appoints New CEO

Sunrise Telecom, a company involved in test and measurement solutions for telecom, cable and wireless networks, announced the appointment of Bahaa Moukadam as the company's new chief executive officer.

Paul Marshall, the company's co-founder and former CEO, has been appointed to the position of chief technology officer. Lyron Bentovim, director and former head of the company's strategy committee, has been appointed to the position of chief operating officer.

"With his strong track record of accomplishments, including successful turnaround situations in the test and measurements industry, Bahaa will bring a powerful customer-centric vision to propel Sunrise Telecom forward," said Henry Huff, chairman of the board.

According to officials, under the direction of Moukadam, the management team will intensify efforts to better serve customers, return to profitability and implement a sustained revenue growth business model. These efforts will leverage the launch of several new products, including the XTT 5000, the UDSL-3Play Module, realGATE and realWORX Web 2.03.

"With a strong foundation of a best-in-class product portfolio for telecom and cable operators, we are intensifying our focus on execution effectiveness in all aspects of our business," said Bahaa Moukadam, chief executive officer. "As COO, Lyron will focus on streamlining and simplifying our processes, tightening our financial controls and ensuring a smooth and effective transition of our manufacturing operations. With his deep industry knowledge and record of innovation, as CTO, Paul Marshall will explore future strategic trends and opportunities while representing the company in the industry and with key customers."

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