Frito-Lay Partners with NFL to Find Its 'Most Fanatical Family'

PepsiCo's Frito-Lay North America division and the National Football League are teaming up to give football fans across the country the chance to prove they are the NFL's "most fanatical family" and win a five-day trip to Super Bowl XLIV in South Florida, where they'll watch The Big Game from a VIP suite at Dolphin Stadium.

The group said that fans can enter through Oct. 5, by visiting nfl.com/callingallfamilies and submitting a photograph of their family on game day and a brief essay describing why they are the NFL's most fanatical family.

"We're thrilled to celebrate the fans whose enthusiasm for the NFL and their favorite teams brings their families together and helps make NFL games so fun," says Jason McDonell, Frito-Lay's vice president and general manager of customer strategy. "Frito-Lay snack chips and dips bring something special to the game-watching experience, and we're excited to be able to give some of the NFL's biggest fans a family memory that will last a lifetime through our Calling All Families program."

"We are pleased to work with Frito-Lay to celebrate our fans' passion for the NFL through our Calling All Families program," said Mark Waller, the NFL's senior vice president of marketing and sales.

Frito-Lay and the NFL will support the Calling All Families program with point-of-sale displays at more than 20,000 grocery, mass merchandise, dollar and other retail channels that celebrate families' at-home game watching environments and feature the Tostitos, Doritos and Lay's brands. Frito-Lay and the NFL will also support the program with radio and print advertising.

A panel of judges composed of Frito-Lay and NFL executives will review all entries based on several criteria, including team spirit, enthusiasm for the game and demonstration of family gathering, and narrow the entries down to eight semi-finalists. Each semi-finalist and their family will travel to NFL Films to record a video bringing to life why they think they are the NFL's "most fanatical family."

From Dec. 1, to Dec. 15, fans can watch the videos online and vote for their favorite semifinalist. Then the two families that receive the most online votes will go head-to-head Dec. 16, to Jan. 3, 2010, with fans voting online to determine which family will win the Grand Prize -- a five-day/four-night trip for the winner and up to five guests to attend Super Bowl XLIV, including round-trip air transportation, hotel accommodations, suite tickets to the game, and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party.

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo.

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