Devlin Media Announces Convey-Your-Ad(TM) Advertising Now Available at Save Mart, Lucky, and FoodMaxx Stores in Northern California and Northern Nevada

Devlin Media, a pioneer of new and unconventional advertising media, announced today that Save Mart Supermarkets, a grocery chain based in Modesto, California, is deploying Convey-Your-Ad(TM), an integrated approach to advertising utilizing the belts at the check stands in their Save Mart, S-Mart Foods, Lucky, and FoodMaxx bannered stores. These new locations are available to marketers, allowing advertisers to reach consumers in Northern California, and Northern Nevada.

Devlin Media stated that Convey-Your-Ad(TM) will be the exclusive advertising agent on the belts at the check stands of all the stores owned and operated by Save Mart Supermarkets.

Convey-Your-Ad(TM) is a distinctive, innovative advertising platform that allows advertisers, marketers, and grocery store owners to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands. Besides providing advertisers with a new media space, the new belts are durable and long-lasting.

"To create an image for our marketers as well as grocery store owners that will leave a lasting impact on the consumers is our goal," said Scott White, CEO Devlin Media. "Convey-Your-Ad(TM) allows the advertiser to reach consumers every day, right where they shop, recession or not - in their grocery store."

"We at Save Mart have always been known for being innovative and thinking outside the box. We continuously seek new opportunities to engage our customers," said John Kelly, Vice President of Marketing for Save Mart Supermarkets. "The Convey-Your-Ad(TM) gives us yet another opportunity to catch the shopper's eye at the point of purchase."

"Convey-Your-Ad(TM) offers multi-impact impressions with exposure periods as long as several minutes, resulting in a high visibility rate to shoppers," said Scott White, CEO of Devlin Media. "We want to ensure creativity and product quality in all deployment phases of the Convey-Your-Ad(TM) system. Indoor advertising such as this can be deployed to effectively target specific demographics with maximum return on investment."

Advertisers interested in placing full color images directly onto the belt should contact Devlin Media directly for full details on cost per thousand, advertising cycle and location availability.

About Save Mart Save Mart Supermarkets operates more than 240 stores throughout Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, and FoodMaxx banners. The privately held company was founded January 17, 1952 and has always been headquartered in Modesto, Calif. More information about the company and its banners is available at www.savemart.com, www.luckysupermarkets.com, and www.foodmaxx.com.

About Devlin Media Devlin Media specializes in niche marketing, with high impact advertising spaces and innovative products. More information on Devlin Media and the Convey-Your-Ad(TM) advertising system is available at http://www.devlinmediacompany.com. Devlin Media, Convey-Your-Ad(TM) are either registered trademarks or trademarks of Devlin Media Company in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Media Contact: Devlin Media Celeste White +1 831 682 0973

Advertiser/Store Owner Contact: Devlin Media Scott White +1 831 594 8882

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