Research and Markets Adds Report: North American Mobile Resource Management (MRM) Markets - Handset-based Solutions

Research and Markets has announced the addition of Frost & Sullivan's new report "North American Mobile Resource Management (MRM) Markets - Handset-based Solutions" to its offerings.

In a release, Research and Markets noted that report highlights include:

Today's next-generation Mobile Resource Management (MRM) solutions are handset-based, capability-rich, and can integrate with a variety of corporate back-office systems. MRM solutions use GPS and wireless technologies to locate, track and manage mobile field workers and their tasks in real time. These emerging products are supported by a broad selection of industry stakeholders -- including wireless carriers, MRM application developers, device manufacturers, and Independent Software Vendors -- who must regularly assess their strategies as MRM market consolidation pressures continue to build.

This Frost & Sullivan research service titled 2009 North American Mobile Resource Management (MRM) Markets - Handset-based Solutions provides revenue and subscriber forecasts for the U.S. market. It also includes the results of a Q1 2009 IT decision-maker survey regarding MRM preferences and deployment plans in the U.S. and Canada. Profiles of key industry participants, including U.S. and Canadian wireless carriers, are also provided. In this research, Frost & Sullivan's analysts thoroughly examine today's global positioning system (GPS)-enabled mobile field force management and field service automation applications.

As handset-based MRM applications for field service workers reach feature parity, software developers and their channels are realizing that survival in this intensely competitive sector hinges on creating truly vertical-specific solutions. They are equally aware of the importance of improving the ability to connect these solutions to multiple corporate back-end systems {dispatch, payroll, customer relationship management (CRM), inventory management}.

Handset-based, GPS-enabled applications have shown impressive business results, including improved mobile worker productivity, shorter and more accurate billing processes, and increased customer satisfaction - all clear reasons for enterprises to seriously consider implementing MRM with their own field personnel.

"To make Chief Information Officers (CIOs) sit up and take notice, solution providers market a hard-dollar ROI benefit," said the analyst of this research. "Customer case studies point to reduced overtime and labor costs, increased service call opportunities, lowered fuel costs, and significantly lessened paperwork."

However, this sector is also evolving to the point where all MRM solution providers provide essentially the same set of core capabilities. So now, the challenge is to find a new way of differentiating themselves from the pack. To help distinguish themselves in a still-crowded field of competitors and ease customer concerns about expense and upheaval, participants must quickly take a number of actions.

"Savvy vendors will demonstrate an ability to address vertical-specific needs, satisfy clients' unique business requirements, and expertly connect their new field service solution back into all of their relevant existing corporate systems," said the analyst.

Such responsiveness is especially critical in the current economic climate, where IT decision-makers look at an application's immediate relevance and value and have to be persuaded to invest in any new solutions.

Companies mentioned:

- Actsoft

- Agilis Systems

- Air-Trak

- Antenna Software

- Gearworks

- GeoMicro

- Intermec

- Motorola

- TeleCommunication Systems (TCS)

- TeleNav

- Trimble

- Xora

- AT&T

- Sprint

- T-Mobile USA

- Verizon Wireless

- Canadian Carriers

- Tier 2 U.S. Carriers

Report information:

http://www.researchandmarkets.com/research/b41113/north_american_mob

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