Tropicana Las Vegas Chooses Bally Business Intelligence Solutions(TM); New Systems Marketing, Bonusing Technology

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced that Tropicana Las Vegas is investing in Bally's CMS(R)/400 player-tracking and marketing system along with Bally's latest promotional tools.

In addition, Tropicana has purchased Bally's Business Intelligence Solutions (BI) with data analytics, visualization, and slot-floor mapping to better serve customers through improved understanding of game and table performance, players, and the important interaction between players and games.

"Integrating cutting-edge marketing tools and player-tracking technology is a key component in our overall revitalization program," said Tropicana Las Vegas Vice President of Marketing Trish Gilbert. "By utilizing Bally's Business Intelligence Solutions, we will be better equipped to make the most up-to-date CRM decisions, maximize our slot offerings, and deliver targeted slot programs to our customers."

"We are honored to renew our partnership with Tropicana's re-energized team and contribute positively to their new business strategy," said Rob Jackson, Bally's Vice President-Systems Sales, Western Region. "We are confident that our CMS player-tracking and marketing tools, combined with BI, will help Tropicana offer players an even more exciting experience."

Bally Technologies expects to go live with these solutions at the Tropicana by the end of September.

About Tropicana Las Vegas

Tropicana Las Vegas has been a Las Vegas landmark since its inception in 1957. The property is located at the corner of Las Vegas Boulevard and Tropicana Avenue in the heart of the famed Las Vegas Strip. Tropicana Las Vegas features five restaurants, an 850-seat Tiffany Theater, three world-renowned swimming pools complete with lush foliage and cascading waterfalls, more than 1,800 hotel rooms, and 61,000 square feet of casino. For additional information on events, amenities, or availability, call 702-739-2222 or visit tropicanalv.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

SOURCE: Bally Technologies, Inc.

Bally Technologies, Inc. 
Laura Olson-Reyes, 702-584-7742 
Director of Corporate Communications 
Lolson-reyes@ballytech.com 
Michael Carlotti, 702-584-7995 
Vice President of Investor Relations and Capital Markets 
mcarlotti@ballytech.com

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