Sealy appoints new chief marketing officer

Sealy, a manufacturer of bedding products, has appointed Jodi Allen as its senior vice president and chief marketing officer.

Ms Allen, who hails from Whirlpool, has 20 years of strategic marketing and product development experience.

During her 14-year tenure at Whirlpool, Ms Allen served in roles of increasing responsibility in various marketing, financial and general management positions, both internationally and domestically. Specifically, she worked as a liaison in Brazil leading the integration of Multibras, Embraco and Brastemp companies into the Whirlpool financial structure. Ms Allen also served as the senior director of strategy and planning, marketing operations for North America.

Most recently, Ms Allen held the position of general manager for the company's dishwasher business in North America.

Larry Rogers, president and CEO of Sealy, said: "Jodi brings the right mix to the senior marketing role. We were looking for someone with not only a brand marketing background, but someone who understands the key role our retailers play in our business. Jodi fit the bill perfectly."

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