Acxiom Unveils 'Relevance-X Social' for Social Media Marketing Measuring

Companies seeking to launch measurable direct marketing campaigns through social media now have access to the necessary capabilities through a new platform from Acxiom.

"Acxiom Relevance-X Social gives companies actionable strategies by bringing consumer insight to social media marketing, allowing marketers to engage, communicate and track the effectiveness of social campaigns," said Tim Suther, Acxiom senior vice president, Global Multichannel Marketing Services. "While many brands struggle to enter this booming market, our clients are now able to effectively engage and deliver ROI."

Acxiom said its Social is the latest offering in its suite of Relevance-X products and solutions. With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand. Measurement and quantifiable ROI are now available in the digital marketing channel thanks to a single point of integration for managing social media campaigns.

"Acxiom delivers 'tomorrow's integrated marketing' today," said Michael Gorman, vice president for strategy, Acxiom Global Multichannel Marketing Services. "We help clients align their customer and prospect marketing efforts with the activity of those individuals in the social media space, including degree of activity and influence."

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