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Adobe Releases Adobe Flash Access 2.0

At the 2009 IBC tradeshow, Adobe Systems Inc. announced the release of Adobe Flash Access 2.0, a component of the Adobe Flash Platform.

Flash Access 2.0, previously known as Adobe Flash Media Rights Management Server, is a content protection solution that enables the distribution and monetization of content, which can create new sources of revenue for media publishers.

New in this release, the company noted: content protected with Flash Access 2.0 will play back securely on an updated version of Adobe Flash Player software - the cross-operating system browser plug-in that is available on more than 98 percent of Internet-connected desktops.

Scheduled to ship early next year, Adobe Flash Access 2.0 will provide protection of audiovisual content and usage rules to support a range of business models, including electronic sell-through, rental and video on-demand, for streaming or download.

"At Warner Bros., we are always looking for ways to enable our audiences to enjoy online video," said Darcy Antonellis, president, Warner Bros. Technical Operations. "We welcome the development of Adobe Flash Access, which will help create new possibilities for our current and future partners to deliver Warner Bros. content to Adobe Flash Player, expanding access to our entertainment online."

Flash Access 2.0 supports distribution of standards-based MPEG 4 (H.264) content as well as the FLV file format through a variety of distribution mechanisms, including progressive download, streaming and download for local playback. Protected content can also be played back in rich Internet applications (RIAs) that run outside the browser using Adobe AIR. Developers can create cross-operating system RIA solutions with Adobe AIR that include local libraries of content, download managers, and interactive user interfaces.

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Related terms: business, entertainment, internet, local, media, online, operating system, president, revenue, ship, software, standards, video

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