ConAgra Mills Selects SignalDemand to Optimize Sales Operations

SignalDemand and ConAgra Mills today announced that ConAgra Mills, the industry-preferred, highest-performing flour brand, has selected SignalDemand to optimize sales operations, including demand forecasting.

"We recognized an opportunity to improve alignment with the large number of variables present in the flour milling industry. ConAgra Mills will customize and engage SignalDemand's systems to coordinate our raw material inputs, production capacity and demand forecast to improve sales execution with our customers. This new system will enable us to develop more winning contracting and delivery scenarios for our customers. This is another example where ConAgra Mills is the milling industry innovation leader," said Paul Maass, president of ConAgra Mills.

"ConAgra Mills' progressive thinking about the value mathematical models can bring to the grain milling industry helped us significantly in defining our solution for the market. Partnering with ConAgra Mills over the last year has enabled us to understand and incorporate market conditions, milling capacity and transportation logistics into our grain milling models," said Mike Neal, CEO and founder of SignalDemand. "SignalDemand's sophisticated mathematical models sit behind a simple, intuitive interface, providing ConAgra Mills the actionable information needed to proactively manage their sales operations based on continuous real-time data."

SignalDemand's solution automatically evaluates every product and plant on a daily basis, working to allocate demand to ConAgra Mills' products and customer channels. By decreasing the time required to analyze information and generate quotes, SignalDemand also supports faster decision making and enhanced customer relationships.

For more information, please visit www.signaldemand.com/milling.

About ConAgra Mills

ConAgra Mills(R), a grain industry leader, supports industry growth by providing innovative ingredients and solutions that drive demand for grain-based foods. ConAgra Mills(R) offers the most comprehensive selection of premium multi-use flours and whole grains in the industry - including Ultragrain(R), the 100% natural whole wheat flour with a taste, texture and appearance similar to white flour, Sustagrain(R), the ultra-high fiber whole grain, and a new line of Ancient Grain flours, all of which are helping to meet growing consumer demand for healthier ingredients. For more information, please visit www.conagramills.com.

About SignalDemand

SignalDemand provides manufacturers and retailers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patent-pending, comprehensive mathematical models to process thousands of variables, SignalDemand delivers real-time price and margin recommendations on a continual basis.

SignalDemand's recognition includes being named a Rising Star in Deloitte's Technology Fast 50 for Silicon Valley. The company was also chosen as a "Cool Vendor" in the Gartner's "Cool Vendors in Manufacturing" Report and was the only on-demand pricing company recognized by JMP Securities' "Hot 100" list of private companies. Companies such as Teys Brothers, Loblaw, AB Foods, Cargill, Lopez Foods, Farmland Foods, Hormel, National Frozen Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit www.signaldemand.com.

SOURCE SignalDemand

http://www.signaldemand.com

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