Key Issues in Improving Message Management Featured in ColdSpark-Sponsored Report from Osterman Research

ColdSpark,(TM) a BakBone Software(R) company (OTCBB: BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced that Osterman Research Inc., a research company providing insights for messaging and collaboration industries, has published Key Issues Improving Your Messaging Capabilities. The paper highlights the key problems in managing e-mail systems, including compliance, migration, archiving and the cost of managing these capabilities. According to Osterman Research, "Despite the growth in other communication tools, e-mail continues to be the primary choice. For this reason, companies need to find an effective and cost efficient way to handle e-mail automation and deliverability to meet compliance rules and be prepared to manage their e-mail infrastructure."

Osterman Research reports that infrastructure costs continue to increase for many organizations as a result of poor e-mail management solutions. Businesses need a cost-effective, streamlined and easy-to-use solution to help them manage their e-mail infrastructure more efficiently at a lower cost and help them comply with the growing regulations regarding e-mail preservation. In addition, a large proportion of e-mails that are sent by automated systems are never archived, putting an organization at risk of breaking compliance laws. E-mail management can easily become fragmented and inconsistent, and IT staff members are spending more time than they should to manage the e-mail infrastructure. ColdSpark's messaging platform provides a centralized point of control and management for global enterprise e-mail and related systems.

"With growing regulatory and legal compliance rules surrounding e-mail and other types of communication, businesses need to deploy an effective e-mail system that cuts costs and allow business to continue as usual," said Scott Brown, senior vice president and general manager, ColdSpark. "We provide solutions to help our users streamline their e-mail process while reducing costs. Especially in this economy, it is important to provide solutions that IT environments can afford to manage their business."

You can read the full report here: http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on the Compliance Catalyst solution, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail info@bakbone.com.

BakBone(R), BakBone Software(R), NetVault(R), Application Plugin Module(TM), BakBone logo(R), Integrated Data Protection(TM), NetVault: SmartDisk(TM), Asempra(R), FASTRecover, ColdSpark(R) and SparkEngine are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

SOURCE: ColdSpark

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