Marlin Establishes Customer Advisory Council
MOUNT LAUREL, N.J., Sep 24, 2009 (GlobeNewswire via COMTEX) -- By Staff
Companies: Marlin Business Services Corp (MRLN), Marlin Business Services Inc (MRLN)
Marlin Business Services Corp., (Nasdaq:MRLN), a leader in the equipment leasing industry, recently conducted its first meeting of the newly formed "Customer Advisory Council". The council consists of Marlin customers who are leaders in the commercial equipment industry. The council members were selected from Marlin's large customer base. The group will be asked to participate and assist in the development of Marlin's future strategies for products and services.
The inaugural meeting was held at Marlin's Mount Laurel, New Jersey and Atlanta, Georgia offices on September 17th. The agenda focused on Marlin's value proposition and new added value concepts.
Ed Siciliano, SVP and Chief Sales Officer at Marlin, had this to say about the newly formed council: "Marlin is fortunate to have this group of customers willing to allocate their time and provide relevant feedback as we forge ahead in the current economic climate. Their insights, business experience and recommendations are invaluable to us. We look forward to future council meetings and learning more from this group -- a group that represents the 'voice' of the customer."
"We felt a smart way to test marketing concepts and their impact on our value proposition is to simply ask our customers directly," said Phil Bruno, Marlin's Chief Marketing Officer. "We are grateful for the time and energy afforded to us by this team of leaders. The group provided both constructive and insightful feedback during our session."
Marlin is planning to hold this session semiannually and to gradually grow the council, potentially creating advisory councils in each vertical market served by Marlin.
About Marlin Business Services Corp.
Marlin Business Services Corp. is a nationwide provider of equipment leasing solutions primarily to small businesses. The Company's principal operating subsidiary, Marlin Leasing Corporation, finances over 90 equipment categories in a segment of the market generally referred to as "small-ticket" leasing (i.e. leasing transactions less than $250,000). The Company was founded in 1997 and completed its initial public offering of common stock on November 12, 2003. For more information, visit www.marlincorp.com or call toll free at (888) 479-9111.
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SOURCE: Marlin Business Services Corp.
CONTACT: Marlin Business Services Corp. Phil Bruno, Senior Vice President and Chief Marketing Officer 888 479-9111 pbruno@marlincorp.com
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Companies: Marlin Business Services Corp (MRLN), Marlin Business Services Inc (MRLN)
Related terms: business, business services, energy, leasing, market, marketing, nasdaq, new jersey, products, public offering
