IC Companys Taps GSI Commerce as its European E-commerce Partner

GSI Commerce Inc., a provider of e-commerce and multichannel solutions, announced a long-term partnership with IC Companys, the Denmark-based, multichannel fashion group.

IC Companys consists of 11 fashion apparel brands including Peak Performance, InWear, and Matinique, with stores in 16 countries across Asia, North America and Europe.

Under the agreement, GSI will provide an integrated e-commerce solution that includes design, web technology, order processing, fulfillment and call center services. New Web sites and operations are to be launched for consumers in several countries throughout Europe, initially including Denmark, Sweden and Finland. GSI also has the right to provide web technology, order processing, fulfillment and call center services for IC Companys' Web stores for customers in several other European countries, including UK, Germany, Spain and Italy, should IC Companys elect to expand to these countries. The partnership forms part of IC Companys' goal to provide a seamless multichannel offering to its customers.

Niels Mikkelsen, chief executive officer for IC Companys said, "E-commerce is a key element of the multichannel strategy for our brands. Among other potential e-commerce partners, GSI stood out as having the expertise and capabilities to support the expansion of each of our individual brands across Europe. They demonstrated careful attention to the different approaches needed for each of our brands combined with an understanding of the importance of a local strategy for each our geographies."

Steve Davis, executive vice president and president international for GSI said, "IC Companys is a leader in building successful international fashion brands. We are delighted to be involved in extending that leadership to include the building of those brands online and to leverage our knowledge and assets to help IC Companys brands exceed its goals. IC Companys is one of an increasing number of new pan-European partners for GSI, signifying the industry's growing realization of e-commerce's potential across the continent."

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