Ford CEO Alan Mulally to Present Opening Keynote at 2010 International CES

The Consumer Electronics Association (CEA) announced that the president and CEO of Ford Motor Company, Alan Mulally, will deliver the opening keynote address at the 2010 International CES.

The consumer technology tradeshow will take place January 7-1 in Las Vegas.

"Alan Mulally has positioned Ford as a driving force in the automotive industry, and we welcome him back to CES," said Gary Shapiro, president and CEO, CEA. "For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done." Mulally will deliver his keynote address at 8:30 a.m. on Thursday, January 7, 2010, in the Hilton Center, following a State of the CE Industry keynote address delivered by Gary Shapiro, president and CEO, CEA.

Mulally joined Ford in 2006, after serving as executive VP of The Boeing Company and president and CEO of Boeing Commercial Airplanes. Mulally has served as a past president of the American Institute of Aeronautics and Astronautics (AIAA) and is a former president of its Foundation. Additionally, Mulally served as a past chairman of the Board of Governors of the Aerospace Industries Association. He was named to Time Magazine's 100 Most Influential People in 2009, "Person of the Year" in 2006 by Aviation Week magazine and one of "The Best Leaders of 2005" by BusinessWeek magazine.

In addition to the Ford keynote stage, the 2010 CES will prominently feature the latest in-vehicle technologies including advancements in portable GPS, location based services, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

The Consumer Electronics Association (CEA) is a trade association promoting growth in the $172 billion U.S. consumer electronics industry.

More Information:

http://www.CESweb.org.

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