Single Touch Systems to Demonstrate Mobile Commerce Offerings at 'Mobile Retail Experience,' the Preeminent Mobile Retail Authority at This Year's CTIA Wireless IT & Entertainment

Single Touch Systems, Inc.:

WHO:        Single Touch Systems, Inc. (SITO, www.singletouch.net)
            will demonstrate its Abbreviated Dial Code (ADC) and Mobile Coupon
            m-commerce platforms at Mobile Retail Experience (MRE), the first
            educational event for companies in the emerging mobile retail
            space--taking place in conjunction with this year's CTIA Wireless
            IT & Entertainment.
            ADCs enable consumers to engage their mobile phones as proxy wallets
            or brand/retail environments by simply dialing short, branded phone
            numbers. ADCs are customizable for brands and retailers, create
            whatever reporting is required, and facilitate direct billing for
            all services.
            ADCs, mobile coupons and other platforms make Single Touch a leading
            mobile commerce company, linking wireless with on-line and brick and
            mortar business and leveraging the paradigm shift in how people use
            their mobile devices. Single Touch thereby drives revenue for
            operators, retailers and brands and streamlines shopping for the end
            user.
            Anthony Macaluso is the president and CEO of Single Touch and will
            discuss the future of mobile commerce, specifically addressing ADCs
            and their role in streaming media, messaging, ringtones and mobile
            coupons. With more than 30 patents issued and pending, Macaluso is a
            visionary with well-honed instincts for seizing market
            opportunities, including bridging the gap between wireless, brands,
            retailers and end users.
WHAT:       MRE (www.mobileretailexperience.com)
            is a series of live events demonstrating innovative mobile
            technology for retail environments. MRE is the first educational
            event for companies in the emerging mobile retail space--including
            providers, smartphone manufacturers, network operators and
            applications providers--focused on in-store point-of-sale mobile
            marketing, loyalty and customer service. MRE is part of a
            multi-city demo and conference series scheduled for 2009 and 2010
            produced by the Global Retail Executive Council (GREC, www.globalretailexec.org).
            GREC is an international association of retail executives, service
            providers and industry experts. Its mission is to be the most
            comprehensive source of information, education and community for
            the retail industry worldwide. Follow us on Facebook,
            LinkedIn
            and Twitter.
WHEN:       October 7-9, 2009; Macaluso to speak on October 7.
WHERE:      San Diego Convention Center
            111 W. Harbor Dr.
            San Diego, CA 92101

To register for MRE, or to speak with Macaluso, please contact Ricca Silverio of Bock Communications, at (714) 206-7200 or rsilverio@bockpr.com.

SOURCE: Single Touch Systems, Inc.

Bock Communications, Inc. 
Ricca Silverio, 714-206-7200 
rsilverio@bockpr.com

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