LiveWire Mobile Supports Integrated Multi-Content Storefront for Bell Mobility

LiveWire Mobile, Inc., a provider of mobile managed personalization services, announced a mobile storefront that integrates full-track music, ringtones, wallpapers, games, applications and ringback tones for Bell Mobility.

LiveWire said the new download storefront enables Bell to eliminate individual service silos, helping them reduce operating expenses. Bell said its clients are now provided shopping functionality including personalized recommendations, search and artist-based bundling.

"The Bell Mobility download store signifies the evolutionary path that today's on-portal storefronts must follow to remain competitive and build value with their subscribers," said Joel Hughes, chairman and CEO of LiveWire Mobile. "It also addresses the changing landscape of mobile entertainment and the increasing subscriber demand for a unified content service."

"Bell Mobility worked closely with LiveWire Mobile to design a mobile storefront that delivers a managed service," said Nauby Jacob, Bell Mobility's VP of user experience and content. "With what is the first truly integrated storefront in North America, Bell Mobility continues to offer customers multi-content services, now through a streamlined discovery and purchase experience."

The LiveWire Mobile storefront Web and WAP solution for Bell is designed to consolidate traditional service and content silos, delivering an integrated set of functionality across all media types. Additionally, its open set of APIs makes storefront features and technologies available to third-party application providers and portals.

LiveWire Mobile also manages Bell Mobility's service originally launched in 2005.

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