Tyson Foods to re-introduce Holly Farms fresh chicken

Tyson Foods and Food Lion have announced the re-introduction of Holly Farms fresh chicken at more than 1,200 Food Lion, Bloom, and Bottom Dollar Food grocery stores in the eastern US.

As part of the arrangement with Tyson Foods, Food Lion will replace all store brand fresh chicken with Holly Farms premium brand chicken at Food Lion, Bloom, and Bottom Dollar Food stores.

Hans Lefebvre, vice president of meat and seafood merchandising at Food Lion, said: "Food Lion has a unique opportunity to re-introduce one of the most well-respected brands of fresh chicken at our stores. In an economy where consumers are always searching for premium products at great prices, we are able to provide both to our customers through this arrangement.

"The Holly Farms brand has a strong heritage in many markets in which we operate as a provider of quality, premium fresh chicken at a great price. The re-introduction of this brand enables us to provide a differentiated product to our customers at or below current store brand fresh chicken prices."

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