Singapore Airlines Selects Sapient Interactive

Sapient announced that its digital marketing services group, Sapient Interactive, has been selected by Singapore Airlines to deliver the re-launch of singaporeair.com.

Sapient Interactive said it will redesign Singapore Airlines' online brand identity and deliver a high-performing technology solution, including end-to-end digital commerce services, to enhance the online experience for Singapore Airlines' global customers.

Specifically, Sapient will streamline the shopping process so that customers can book tickets and other travel-related products in a single interaction. In addition, a core focus of the new site will be to provide a differentiated online customer experience through a comprehensive suite of self-service features and functionality designed for both new visitors as well as members of KrisFlyer, Singapore Airlines' frequent flyer programme.

Nigel Vaz, vice president and head of Sapient Interactive Europe, said, "We are excited about working with one of the most respected airlines in the world to create an online experience that will both strengthen its customer-centric focus and become a key sales channel for the future. Singapore Airlines is always at the forefront of the industry--and the website we are developing for them will maintain that position. Our appointment by Singapore Airlines is a testament to our ability to combine strategy, design and technology expertise to create immersive, profitable customer experiences for our clients."

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