Trovus Chooses OneSource Information Services to Power Web Site Intelligence

OneSource Information Services (an infoGROUP company) (NASDAQ: IUSA), a leading provider of business information solutions and Web ROI specialists Trovus have joined forces to help companies make better and more immediate use of the actionable insight gained from Web site traffic.

"Growing revenues based on the actionable intelligence gathered from Web traffic is a new and rapidly growing market," said Caspar Craven, co-founder and Director for Trovus. "Our relationship with OneSource, an established leader in global business information, keeps us at the forefront of this emerging market and enables us to continue to provide cutting edge solutions for driving revenue growth directly from the Web site."

Trovus builds profiles of users visiting a Web site including information such as the length of time the user spent on the site, the pages that were clicked through, the number of times visited and where the user originated. The Trovus solution will be enhanced with company and market data from OneSource to provide enriched and more immediately actionable analysis of Web site visitors, helping drive sales and business growth.

"Until now there has been a significant gap between the customer and prospect data generated by Web site traffic and its easy and effective use by sales and marketing teams to directly engage with target organizations. This joint solution bridges that gap," said Steven Shove, Vice President of OneSource Information Services.

Trovus customers can also opt in to receive additional data such as company profile, financials, key decision makers, news and contact information through their Web analytics reports. They will be able to build an instant profile of the companies visiting their Web site, eliminating the time they used to spend finding this information and helping marketers decide and carry out the next action that could turn the prospect into a client.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

SOURCE: infoGROUP

infoGROUP 
Kelly Loontjer, 402-596-7574 
Director of External Communications 
E-mail: kelly.loontjer@infogroup.com

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