Jefferson National Wins "Outstanding Website" in the Web Marketing Association's 13th Annual WebAwards Competition

Jefferson National, a financial services innovator recognized for launching the industry's first flat-insurance fee variable annuity(1) with 4 times more tax-deferred investment options than the typical VA(2), has won "Outstanding Website" in the Web Marketing Association's 13th annual WebAward Competition for Website development. More than 2,000 sites from 45 countries were evaluated in 96 industry categories for this year's competition.

Jefferson National scored 63 out of a possible 70 points, surpassing both the Financial Services Industry average (47 points) and the "WebAwards" average (51.9 points) across all seven criteria: design, innovation, content, use of technology, interactivity, copy writing and ease of use. Jefferson National's site received a "Perfect 10" for interactivity and copywriting. Only four other entrants were named "Outstanding Website" in the Financial Services Category: BusinessWeek.com, Schwab MoneyWise, John Hancock Retirement Income & Rollover Solutions and Garanti Bank.

"Jefferson National is honored to win an 'Outstanding Website' WebAward and be recognized by the Web Marketing Association as an innovator who is rising up the ranks of established competitors and well known brand names such as Schwab and John Hancock," said David Lau, Chief Operating Officer of Jefferson National. "With the power of our web-based platform, advisors can cut out cost and complexity while adding more choice, control and connectivity--so they can spend less, do more, and build a flexible client-centric business."

The centerpiece of Jefferson National's website is two unique, data-driven tools that empower advisors and clients with unbiased comparisons on the financial benefits of using tax deferral and a low-cost product. The "Annuity Comparison Calculator" uses up-to-date Morningstar data to compare Jefferson National's Flat-Insurance Fee VA to every other variable annuity in the marketplace--more than 980 different products from more than 110 companies. "Test the True Power of Tax Deferral" determines whether tax-deferral can potentially help clients enhance tax-efficiency, accumulate more, generate more retirement income, and leave a larger legacy. "Monument Advisor is truly a landmark in the evolution of variable annuities," said Ted Kerr, Managing Partner, Touchstone Capital, Inc. and Investment Advisor Representative, Commonwealth Financial Network. "I really think it's true that Jefferson National is redefining the annuity industry-- its low cost, fund platform and state of the art technology make the case crystal clear."

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters. "Great layout and consistent navigation. Good use of managed content and tools to provide useful information and capabilities such as print, bookmark and email," said one judge. A second judge noted "Very well designed and easy to use. The copy writing is also well done and speaks very well to the intended audience. Love the steamroller metaphor!"

Jefferson National's in-house team responsible for the Company's award-winning website was led by COO David Lau, and included Frank Wheatley, Senior Web Architect; Mark Forman, Director of Online Marketing; Deborah Newman, Director of Communications; Nicole Gross, Director of Marketing Programs; Amber Mullaney, Marketing Manager. Creative Director/Copywriter Larre Johnson and Art Director, Karl Kristkeitz joined from Los Angeles-based agency Big Honkin' Ideas. Executive Producer Dan Sommer joined from New York-based HNW.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 13th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

The 2009 WebAwards are sponsored by the following leading organizations: ExactTarget, Burst Media, 24-7 Pressrelease.com, B2B Magazine, AllBusiness, BGT Partners, Microsoft PhizzPop, ad:tech conferences, NewsUSA, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 50,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

(1 )Jefferson National's Monument Advisor has a $20 monthly flat insurance fee with no transaction fees on more than 97% of underlying funds. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details. Like other variable annuities, the customer pays fees of the underlying funds selected plus the fees of any advisor hired. The base contract does not provide an enhanced death benefit. An optional enhanced death benefit is available for an additional fee. Please see prospectus for details.

(2 )Morningstar data as of 12/31/08.

Important Disclosure:

An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. The contract prospectus and underlying fund prospectuses contain this information. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.

Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.

Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 1/2 may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice. Annuities are not deposits or obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance Company (Dallas, TX) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

SOURCE: Jefferson National Life Insurance Company

Jefferson National: 
Deborah Newman, 212-220-5862 
Director Corporate Communications 
dnewman@jeffnat.com

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