Samsung USB Image Key Now Available for Digital Signage Running on Scala

In conjunction with Samsung, Scala (www.scala.com) has developed a special USB key that will reformat the flash drive or hard drive of a Samsung (www.samsung.com) screen with Windows(R) Embedded and Scala 5 Player software. The USB key allows end users to use plug-and-play technology to more easily configure 690- or 780-based Samsung screens or Set Back Boxes for use in a Scala network.

The USB image key overrides the image that Samsung embeds in their screen PCs and converts it to a Scala player. This eliminates the need for customers to manually reconfigure their screens or Set Back Boxes, decreasing the amount of time required to install their network.

The Samsung USB image key is a unique offering to existing and future Scala customers planning to use Samsung displays for their digital signage networks.

About Samsung Electronics Samsung Electronics Co., Ltd., is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Scala Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.

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