IBM Press Offers Books on Web 2.0 and Social Networking

IBM Press, a publishing imprint of Pearson, announced its latest books for business and technical professionals, including Maria Azua's The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking.

This book, according to IBM Press, examines "The Social Age" in which all are now living and working, which arose from the massive adoption of low-cost, Internet communication tools. Azua discusses the implications for companies that must now think and work differently by using these tools to encourage innovation and collaboration, both within employee communities and beyond company borders. The Social Factor draws on examples from IBM and other enterprises, as well as the Obama Presidential campaign, which illustrate the incredible power of social networking.

Key concepts introduced within The Social Factor, according to the company, include:

- An overview of "The Social Age," including the events that led to the social networking revolution

- The defining characteristics of social age organizations, including a shift in "top-down" management hierarchies to realize the value of information residing within organizational layers

- Using wikis, blogs, cloud tagging, Twitter, LinkedIn, Facebook, and YouTube as the primary tools and venues that can measurably advance the objectives of a company, including growing the bottom line

- The cloud computing paradigm, or massively scalable computers available on-demand (i.e. pay-as-you-go utility model) that are changing how CIOs and IT professionals execute IT strategies

- The phenomenon of open source and collaborative software development as representing a new mindset that can result in even better software solutions

- Best practices for using social tools to drive innovation and technology adoption, with guidance on how to bring social innovation into the organization

Azua is vice president of Cloud Computing Enablement for IBM Enterprise Initiatives, responsible for the deployment and operations of cloud computing collaboration communities.

The company said that a related forthcoming book, Joey Bernal's Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, will serve as the enterprise decision-maker's guide to using Web 2.0 for profit.

Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, by Lev Mirlas, is designed to help executives and project managers looking to more broadly reach their existing and prospective customers at lower costs.

More Information on This Title:

ibmpressbooks.com/title/0137148879

Additional titles from IBM Press:

- (Sept. 2009) The Business of IT: How to Improve Service and Lower Costs, by Robert Ryan and Tim Raducha-Grace: ibmpressbooks.com/title/0137000618

- (Sept. 2009) Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality, by Mary Jo Frederich and Peter Andrews: ibmpressbooks.com/title/0132390760)

- (Early 2010) Audience, Relevance, and Search, by James Mathewson, Frank Donatone and Cynthia Fishel. It is available now as a manuscript-in-progress via the Safari Books Online "Rough Cut" program: safari.informit.com/9780137048250

Information: ibmpressbooks.com

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