Mobile Platform Provider Gold Mobile Selects Keynote Systems to Monitor Mobile Enterprise Solutions

--Gold Mobile uses Keynote MAP to Proactively Indentify Mobile Quality Problems Before They Become Issues for Customers and to Help Meet SLAs

Keynote(R) Systems (NASDAQ:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that Gold Mobile, a leading provider of mobile enterprise applications and services, has selected Keynote Mobile Application Perspective(R) (MAP) to monitor the performance of its wide range of mobile enterprise, CRM and marketing solutions. Keynote MAP enables Gold Mobile to be alerted to and resolve system issues before they impact client services. In this way, Keynote MAP helps ensure system uptime -- supporting the successful execution and management of client programs and associated service level agreements.

"We wanted a robust third-party tool that would provide a constant external perspective on the performance and availability of our end-to-end services, including our applications, aggregators, and carriers," said Jane Hindes Miller, COO of Gold Mobile. "Keynote MAP is the only solution that monitors SMS text messaging services from an end user perspective."

Keynote's first-of-its-kind SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability, and delivery of messages sent via Common Short Codes.

The Gold Mobile platform provides a wide range of WAP (mobile web) and text (SMS) based solutions, programs and services to the nation's largest companies and brands in the Healthcare, Hospitality, Retail, Consumer Goods, Education, and Automotive industries. These solutions include industry-specific applications, text message campaigns, sophisticated mobile couponing, mobile ordering, alerts, and 2-way text chat -- and leverage their platform's complex business rules engine, enterprise-grade security and highly scalable architecture.

Keynote MAP helps determine whether Gold Mobile's text services are experiencing any performance or availability problems by continually pinging the service at regular intervals 24/7. If it detects a problem, Keynote sends an immediate alert to notify Gold Mobile network managers. Because Keynote MAP sends messages from multiple locations and from multiple service providers, it also helps Gold Mobile pinpoint the source of potential issues.

"More and more companies are integrating text messaging into their marketing campaigns, into their standard operations, into everything they do," explained Miller. "They rely on the service being available 24 hours a day, 7 days a week. By proactively monitoring our service, Keynote MAP helps us offer our customers the level of service availability they demand."

"We're pleased to help Gold Mobile optimize the performance and availability of its SMS services," said Anshu Agarwal, vice president of marketing at Keynote. "By using Mobile Application Perspective for SMS performance monitoring, Gold Mobile can be confident that the end user experience for its SMS solutions are world class."

About Gold Mobile

Gold Mobile is a leading provider of mobile enterprise solutions for healthcare, hospitality, retail, education, automotive, and consumer product markets. Gold Mobile provides a high performance enterprise-grade mobile platform supported by a suite of customizable mobile software tools, applications and world-class services for advanced marketing, CRM, m-commerce, and rapid crisis communications and alerts. The Gold Mobile platform supports carriers and networks throughout US, Europe and Asia. For more information visit: www.gold-mobile.com.

About Keynote

Keynote Systems (Nasdaq "KEYN") is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers' online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX.

Known as The Mobile and Internet Performance Authority(TM), Keynote has a market-leading infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.

Keynote(R), DataPulse(R), CustomerScope(R), Keynote CE Rankings(R), Keynote Customer Experience Rankings(R), Perspective(R), Keynote Red Alert(R), Keynote Traffic Perspective(R), Keynote WebEffective(R), The Internet Performance Authority(R), MyKeynote(R) , SIGOS(R), SITE(R), Keynote(TM), The Mobile & Internet Performance Authority(TM), Screen Sensing Technology and Keynote FlexUse(TM) are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. (C) 2009 Keynote Systems, Inc.

SOURCE: Keynote Systems

Keynote Systems, Inc. 
Dan Berkowitz, 650-403-3305 
dberkowitz@keynote.com

Related terms: architecture, asia, automotive, business, california, commerce, communications, consumer, crm, education, gold, healthcare, internet, market, marketing, nasdaq, online, president, retail, technology, trade, traffic, web