Hitachi Data Systems Corporation: Hitachi Data Systems Introduces New Agile Cloud Solutions

SNW FALL 2009, Phoenix, Arizona -- Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT) and the only provider of Service Oriented Storage Solutions, today announced the new portfolio of agile cloud technologies to accelerate and simplify the adoption of enterprise cloud computing environments. Specifically, the portfolio delivers the industry's most integrated set of computing resources to create a single pool of virtualised block, file and content storage to support the diverse uses that are evolving in cloud computing today, and enables organisations to adopt cloud services at their own pace. As part of the cloud offerings, Hitachi Data Systems also unveiled the new Hitachi Content Platform that provides essential security, reliability and multitenancy for cloud infrastructures.

"Cloud computing enables a real and achievable alternative to traditional long term approaches to computing capacity consumption and investment. However, current cloud methodologies are not in tune with the heterogeneous realities many organisations face today, creating the same poorly utilised data silos that organisations tried to avoid through cloud computing efforts," said Miklos Sandorfi, chief strategist, File and Content Services, Hitachi Data Systems. "Our unique approach delivers a dynamic cloud environment that virtualises all existing storage resources into a single, agile service oriented infrastructure that reduces storage costs, mitigates risk and is easily managed in the face of changing demands."

"For many organisations, 'cloud', whether talking about public, private, or hybrid, means that they want to take advantage of a better run data center and better manage rapid information growth," said Richard Villars, vice president of Storage and IT Executive Strategies, IDC. "Solutions like Hitachi Data Systems Hitachi Content Platform that provide integrated, scalable, and open storage resources for virtualised and content intensive applications will play an important role in helping companies achieve their real business goals."

Hitachi Cloud Customer Benefits

With sophisticated storage virtualisation,Hitachi Data Systems enables a secure, multitenant environment that ensures privacy among various constituents within a shared infrastructure that can be managed from a single command suite. Supporting a variety of protocols and third party technology, enterprises and service providers can further leverage existing investments in hardware and software and allow legacy devices to inherit cloud attributes, thereby preventing cloud from becoming just another silo and eliminating the need for a complete refresh or update of hardware and software or the need to rewrite applications. As a result, Hitachi Data Systems cloud solutions enable enterprise customers to choose the best possible technologies to address their challenges at their desired pace and budget resources. By offering an integrated set of cloud solutions, Hitachi Data Systems can deliver an agile cloud infrastructure that empowers customers to look at their existing IT infrastructure in new ways, enabling them to:

Hitachi Data Systems will further extend its cloud offerings to incorporate Hitachi BladeSymphony technology as well as other leading server platforms to deliver complete integrated and secure public and private cloud infrastructure solutions.

Web Resources

-- Agile Cloud solutions:www.hds.com/solutions/storage-strategies/cloud

Hitachi Content Platform: www.hds.com/products/storage-systems/content-archive-platform Hitachi Universal Storage Platform V: www.hds.com/products/storage-systems/universal-storage-platform-vm.html

Hitachi Adaptable Modular Storage: www.hds.com/products/storage-systems/adaptable-modular-storage-2000-family Hitachi Data Discovery Suite:www.hds.com/products/storage-software/data-discovery-suite.html Hitachi NAS Platform: www.hds.com/products/storage-systems/network-attached-storage/hitachi-high-performance-nas-platform.html

--Read Hitachi Data Systems storage gurus' perspectives on the news:

--Hu: http://blogs.hds.com/hu

--Michael: http://blogs.hds.com/michael

--Miki: http://blogs.hds.com/miki

-- Watch a video of Hitachi Data Systems approach to Cloud: http://blogs.hds.com/hdstv

--Follow us on Twitter: http://twitter.com/HDScorp

About Hitachi Data Systems

Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry leading Hitachi storage virtualisation software. With over 4,100 employees, and as an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60 percent of the top 100 companies on the Fortune 500. For more information, visit the company's website at Hitachi Data Systemhttp://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT/TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

CONTACT: Hitachi Data Systems WWW: http://www.hds.com Hitachi, Ltd WWW: http://www.hitachi.com Lauren Bishop, Lead Consultant, Catalysis Tel: +44 (0)20 7759 2008 Tel: +44 (0)20 7759 2020 Tel: +44 (0)7917 608 938 e-mail: lauren.bishop@catalysis.co.uk WWW: http://www.catalysis.co.uk

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