Inuvo Appoints Craig A.G. Dillon, PhD as Senior VP of Analytics and Media Buying

Inuvo, Inc. announced that Craig A.G. Dillon, PhD., has been retained as Senior VP of Analytics and Media Buying, effective September 23.

With the recent beta launch of the Inuvo Platform, the company has been working on its strategy to utilize insight derived within the Platform as a means to deliver better return on investment for (ROI) advertisers and publishers.

Dillon brings over a decade of experience designing, developing and implementing analytic-based transaction processing systems for preventing fraud, reducing risk and improving marketing ROI.

Most recently, Dillon served as the CTO at PeopleNet Communications, a mobile communications company. Prior to PeopleNet Communications, Dillon served in multiple senior leadership roles at Fair Isaac, where he brought data-rich analytic products such as the FICO Expansion Score and ScoreNet to market. Dillon was also the President, COO and co-founder of the marketing company, ieWild, prior to joining Fair Isaac. There he built the team necessary to develop, manage and operate a series of analytic marketing products for the financial services industry, growing the company revenue substantially over the course of 18 months.

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