Online and Email Marketing Best Practices to be Showcased at DMA09 by Lyris and Customers

Lyris, Inc., the online marketing expert, today announced it will be hosting a series of insightful sessions for online marketers at DMA09, the world's leading online marketing event, where marketers gather to learn game-changing strategies for success. According to Forrester Research, interactive marketing in the US will hit nearly $55 billion by 2014 and will grow from 12% of overall ad spend in 2009 to 21% over the next five years. To help educate attendees, Lyris executives, in conjunction with Lyris customers ClickMail Marketing and IndustryWizards, will be holding a series of 15-minute "fast track" sessions, at booth #2733, on online marketing best practices. The sessions, which include an open Q&A, will provide a unique forum to discuss how to leverage online marketing tools to drive better intelligence, engagement and ROI. In addition to the fast track sessions, Blaine Mathieu, CMO of Lyris, will present details of how marketers can benefit from LyrisHQ at the Vendor Solutions Showcase on Monday, October 19th at 11:15a.m.

Conference delegates and those unable to attend DMA09 can join in on conversations with Lyris executives via Twitter at twitter.com/lyris and can follow discussions at DMA 09 via #DMA09.

Supporting Quotes:

-- "In today's challenging 'do more, with less' environment, it is imperative that organizations look to maximize the reach and results of all of their critical online marketing programs. Email marketing continues to be a leading results-driven channel for marketers today, and has the ability to garner even greater results when integrated with proven channels such as search social and mobile marketing." -- Blaine Mathieu, CMO, Lyris

-- "There are channels emerging, namely social media, that are changing the way our clients think about their eMarketing strategies. Partners like Lyris enable us to provide these forward-looking solutions to our clients, and tie them back to existing initiatives, like email marketing, for greater impact." -- Marco Marini, CEO, ClickMail Marketing

-- "With the rise in social media we wanted to effectively leverage this medium to better engage our community and extend our reach. With LyrisHQ we have been able to easily integrate social into our online campaign, while still having holistic insight into our overall campaign success. We look forward to joining Lyris at DMA09 to share with attendees how we have been able to take advantage of integrating email and social for increased ROI." -- Louis Sirico, founder and CTO, IndustryWizards

Conference Details:

What:    At DMA09, the global event for online marketing, Lyris and its
         customers will hold fast track 15 minute sessions to demonstrate the
         power of integrating email marketing and other online marketing
         channels
When:    October 18-20, 2009
Where:   Booth #2733, at DMA09, San Diego Convention Center, San Diego, CA.
         Lyris Fast Track Sessions at booth #2733

Oct. 19th  Oct. 20th  Topic                                                             Speaker
10:45 AM   1:45 PM    Online marketing: How mobile marketing improves email marketing   J.D. Peterson, vice president, Lyris
12:15 PM   3:15 PM    Online marketing: Tips for selecting an online marketing solution Marco Marini, CEO, ClickMail
12:15 PM   1:45 PM    Online marketing: How social marketing improves email marketing   Blaine Mathieu, CMO, Lyris (and on Oct. 20 Louis Sirico, founder and
                                                                                        CTO, Industry Wizards)
10:45 AM   3:15 PM    Email deliverability: 10 best practices                           David Fowler, director, Lyris and Michael Kelly, director, ClickMail
4:15 PM    4:15 PM    Online marketing: Bringing it all together for improved ROI       Blaine Mathieu, CMO, Lyris

Related Resources:

-- Lyris HQ

-- LyrisHQ.com

-- Welcome to DMA09 Video By Blaine Mathieu, CMO of Lyris

-- Lyris Upcoming Events

-- DMA09 Web site

-- DMA09 Exhibitors

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

SOURCE: Lyris, Inc.

Lyris, Inc. 
Erick Mott, 510-604-2200 
Communications Director, Lyris Inc. 
emott@lyris.com 
or 
Blanc & Otus for Lyris, Inc. 
Mina Manchester, 415-856-5182 
mmanchester@blancandotus.com

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