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The About Group Wins Three Web Marketing Association WebAwards

NEW YORK, Oct 16, 2009 (BUSINESS WIRE) --

Company: New York Times Co. (NYT)

The About Group, a part of The New York Times Company, announced today that it has received three WebAwards from the Web Marketing Association during its 13th annual WebAwards competition. About.com received the 2009 Best Publishing Web site award, About.com's health Web site received the Health Care Standard of Excellence Award and ConsumerSearch.com received the Outstanding Web site Award. These awards mark the third consecutive year in which the About Group has won a WebAward.

"It is a great honor to be recognized by the Web Marketing Association for our work," said Cella Irvine, president and CEO, the About Group. "We're extremely proud of our achievements and remain dedicated to providing quality, credible content to our users."

The About Group Web sites were among more than 2,000 Web sites reviewed in over 45 countries and 96 industry categories for the 2009 competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

About.com is a Web site focused on delivering high quality, credible content, on a broad range of topics. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings.

Judging for the 2009 WebAward competition consisted of professionals from a variety of relevant disciplines of Web site development. They included members of the media, advertising executives, top Web site designers, content providers and Webmasters.

WebAwards mark the 10th award presented to the About Group this year. In 2008 About.com was also the recipient of the WebAward for Publishing Standard of Excellence and Health Care Standard of Excellence from the Web Marketing Association.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.com and Caloriecount.com. About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings.

UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. Caloriecount.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.

The About Group is part of The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com.

SOURCE: The New York Times Company 

The About Group 
Erica McDonald, 212-204-1724 
emcdonald@about.com

Copyright (C) 2009 BusinessWire. All rights reserved

News Provided by COMTEX

Company: New York Times Co. (NYT)


Related terms: advertising, ceo, consumer, entertainment, health, healthcare, marketing, media, new york, president, products, publishing, technology, web, writing

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