Major Pharmaceutical Company Signs Contract with BTS Group

BTS Group AB, a provider of customized business simulations and other discovery-based learning solutions, announced it has been selected for an initial MUSD 2.8 contract, of which MUSD 1.5 are licenses, to deliver the first phase of a broad curriculum of business leadership development programs at a global pharmaceuticals corporation.

The curriculum's purpose is to build business leadership and execution capability in over 9,000 frontline managers worldwide.

The project provides a range of learning components, including:

- initial assessments

- online communities

- online coursework

- immersive scenario and business simulations

All of the above is intended to be a continuum of learning rather than a single event. The program incorporates BTS' Advantage Way process which engages senior leaders in a way that creates a "line of sight" from each learner to their organization's goals and strategic priorities.

The BTS methodology begins with mapping the impact of the project, which closely aligns the learning initiative to corporate goals and the process culminates with built-in mechanisms that capture ROI and success cases for replication across the firm.

BTS and the client will deliver the curriculum in 9-10 different languages to thousands of employees, increasing the relevancy and immediacy of the content. BTS global reach secures the ability to deliver localized sessions on demand. The client will also broadly implement a train-the-trainer process to engage leaders in various markets in the delivery of the sessions.

"This program accelerates the time to adoption of new behaviors established by the company's senior leadership," said Rommin Adl, executive VP, BTS. "The integration of the BTS' Advantage Way Process ensures leader engagement on delivering business results."

"We are proud to be working with this global leader in the pharmaceutical Industry on this initiative with a global rollout and an extremely rapid implementation phase - we believe our process and high impact learning methodologies represent the future of effective learning," said Henrik Ekelund, President and CEO of BTS Group AB.

BTS is a public company listed on the Swedish Stock Exchange.

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